TRAVEL & FOOD (51)
The Man Who Brought Sushi to America, Part III
Introducing Japanese Food Culture to America
This is the third in a series of interviews with Noritoshi Kanai, chairman of Mutual Trading and the man who coined the phrase “sushi bar.”
TJ: Can you tell us about Rocky Aoki and Benihana?
KANAI: Rocky Aoki and I were introducing Japanese food to the U.S. almost at the same time, with me on the west coast and Mr. Aoki in New York. Mutual Trading’s idea was to introduce traditional Japanese food culture to Americans. However, Mr. Aoki combined Japanese and American food to create something brand new – the Teppan steakhouse. Since then, the spreading of the Japanese food business was based on two styles – Mr. Aoki’s Benihana Restaurant-style and my idea of traditional food, namely sushi. Mr. Aoki was a very personable man and a better businessman than me. Benihana grew through advertising and Mr. Aoki’s self-promotion. Finally Benihana arrived in California and I took my sushi concept to New York. At that time, I remember thinking to myself that sushi had a bright future due to its innate strength as a traditional culinary property, unique to Japanese foods.
Mari’s Homemade Cooking Recipes
Ingredients
• 250g of sliced pork or beef
• Lettuce
• 1 tablespoon of soy sauce
• 1 tablespoon of mirin
• 1 tablespoon of miso
• 1/2 tablespoon of sake
Meat filling
Ingredients
• 250g of sliced pork or beef
• Lettuce
• 1 tablespoon of soy sauce
• 1 tablespoon of mirin
• 1 tablespoon of miso
• 1/2 tablespoon of sake
Tasty Tokyo Treats
The complete article can be found in Issue #275 of the Tokyo Journal. Click here to order from Amazon.
The Man Who Brought Sushi to America, Part II
How Yul Brynner and “Shogun” Made Sushi Popular
TJ: Can you tell us what you did before you became involved with Mutual Trading?
KANAI: World War II was a very big shock to me. So after the war I read about philosophy. I was very interested in Robert Owen, a famous English philosopher. I took his philosophy, which taught me many good things, and decided to make my own life to improve myself.
During the war, the U.S. was Japan’s enemy but during the Occupation they did very good things to help build Japan back up. We could not imagine that the U.S. would do so many good things for us. At that time, I met Mr. Chuhei Ishii, who was a food supplier to the U.S. before the war. He had been in the U.S. for 30 years in Santa Maria doing food distribution, but he went to China during the war to take care of the Peking Grand Hotel – a large, famous hotel owned by the French. Mr. Ishii bought the hotel and moved to Peking. At the end of the war, I met him in Japan. As his wife and my mother were friends in Japan, my mother told me, “If you do business with the United States, go see Mr. Ishii and ask him questions.” So I visited Mr. Ishii. Although he wanted to return to the States, he lost his U.S. permanent residency when he went to China. He said to me, “I am thinking of making a business exporting food to the United States because there are many Japanese immigrants who cannot get Japanese food conveniently. Why don’t you help me?” So I joined him.
“ Shogun really launched Japanese culture in the U.S.”
Mari’s Homemade Cooking Recipes
TEMPURA is fried vegetables and fish battered with flour and eggs. The typical ingredients of tempura are the white fish called kisu, shrimp, sweet potato, renkon (Japanese lotus root) and other vegetables. There are two main streams of tempura depending on the area in Japan. Fish tempura was developed in the Kanto region of Eastern Japan by using fresh fish caught in Tokyo Bay, while vegetable tempura was developed around the southern-central region of Kansai and cities like Kyoto. As you may expect, Kanto and Kansai have different ways to cook tempura. For example, Kanto people fry the batter in the sesame oil. The batter includes eggs and is fried to a brown color. They use sesame oil to remove the odor of the fish. When they eat tempura, they use tentsuyu, a salty and sweet Japaense sauce made from soy sauce, sake and soup stock. Kansai people fry the batter in sunflower oil. The batter doesn’t contain eggs and is fried to a white color. Because they are used to eating vegetable tempura, they don’t use tsuyu sauce. They only add salt to take advantage of the natural flavor of the vegetables themselves. Tempura both fish and vegetable – is one of the most popular Japanese foods in Japan and around the world. Where did the name tempura come from? There are various views. But tempura most likely stems from “tempero,” a Portuguese word for seasoning or cooking.
Mari’s Homemade Cooking Recipes
How to make Tonkatsu (Pork Cutlet)
とんかつ
Ingredients (4 servings):
• 4 center cut pork chops
• Salt and pepper
• 1 cup of panko (Japanese breadcrumbs)
• 1 egg, beaten
• Flour
• Vegetable oil for frying
• Tonkatsu sauce
• Shredded cabbage
LUXURIOUS ECO TOURISM
Accessible only by floatplane, a luxurious floating lodge operates for four months a year in the heart of British Columbia’s Great Bear Rainforest, one of the last untouched corners of Canada and the world.
King Pacific Lodge
Sustainable Luxury
How do you build a five-star hotel in one of the last untouched corners of the world without hurting the environment or building roads? Make it float. The King Pacific Lodge does just that. Owned by Hideo “Joe” Morita, son of the late Sony founder Akio Morita, the lodge operates for four months of the year from June to September. It is towed to and from its docking location 380 km north of Vancouver at the beginning and end of each season, and guests arrive by floatplane.
Where Tradition Meets Modern Taste
Morita Nenohi is a legendary sake brewer south of Nagoya, Japan. It was established in 1665 by the Moritas, a family best known for the fifteenth head of the family business: Sony co-founder Akio Morita. Nenohi is a dry, well-balanced sake.
Legendary Morita Nenohi Sake
It is made using traditional techniques augumented with modern spirits to produce a satisfying taste for a wide range of people around the world. It can be savored chilled, warm or at room temperature.
The following is Morita’s traditional brewing process for the Nenohimatsu “Super Premium Daiginjo (Fine Rice Sake):
Tsukiji in Tokyo
The world’s largest fish market thrills the senses
WHEN the new facilities for Tokyo’s Tsukiji Market were opened in 1935, the architects probably never imagined it would become such a popular tourist attraction. People from all over the world come in vast numbers to see the globe’s largest fish market, employing more than 60,000 people.
Especially popular is the early morning tuna auction. Men clad in blue and wearing black rain boots yank steel hooks into the exposed rear ends of hundreds of frozen tunas laid out on the concrete floor of one section of the market. With small flashlights, they quickly check the quality of the tuna. Few words are uttered. Most men walk quietly from fish to fish, careful not to let competitors know which tuna they like best.
As the auction starts, a man standing on a wooden stool shouts identification numbers and prices. Brokers place their bids, almost unnoticeably. It’s quiet, restrained, organized. You wouldn’t know that enormous amounts of money change hands. In January, a single bluefin tuna fetched a record price of 155 million yen ($1.7 million or £1.05 million).
The complete article is available in Issue #271. Click here to order from Amazon
