Breaking the Glass Ceiling in Virtual Reality
Women Around the World Are Virtually Falling in Love with Voltage Inc.'s Japanese Romance Apps
While considered new to the United States’ app market, user-generated romantic storytelling apps have had a solid place in Japan’s mobile entertainment industry for over 15 years. Since its founding in 1999, Voltage Inc. has been the leading pioneer in the market for online drama and romantic storytelling. With user generated storytelling apps, such as My Forged Wedding and Be My Princess, aimed at a dominantly female audience created by a primarily female workforce, Voltage consistently ranks first in the entertainment category of app stores not only in Japan, but also 48 other countries including the United States. In addition to creating multiple award-winning romantic simulation games, Voltage has succeeded in cooperating with new communication platforms such as LINE, proving it can adapt to new technologies. In 2012, Voltage opened its first U.S. brand, bringing the Japanese virtual reality romance apps straight to a growing fan base. Tokyo Journal’s Executive Editor Anthony Al-Jamie met with Voltage CEO Yuji Tsutani to talk about the business’ success with female-oriented user games and the challenges of expanding into the U.S. market.